GAA to announce broadcasting deal with Sky Sports
Putting championship matches behind pay wall and dropping TV3 will be controversial
The GAA are expected to announce shortly â maybe as early as next week â details of the latest three-year broadcasting rights agreement. It is expected to be commercially successful, with the inclusion for the first time of exclusive championship coverage for a subscription channel, Sky Sports, but there may well be another major sales job required to sell the idea to a public that has been accustomed to viewing summer matches on free-to-air.
Whereas RTÃ will hold on roughly to their share of matches â under the expiring deal, 31 out of 40 â the losers are expected to be TV3, the terrestrial channel, which for the first time broke RTÃâs monopoly on championship matches in the agreement of six years ago.
Six packages
Although the total offer of matches, spread across six packages, has gone up from 40 to 45, Skyâs share, believed to be packages five and six, amounts to 14.
RTÃâs packages are expected to include the bulk of the fixtures and retain the premium matches, such as All-Ireland semi-finals and finals. They will, however, no longer be exclusive, as Sky are also believed to have also acquired non-exclusive rights to show them.
The anticipated move represents a paradigm shift for the GAA and is likely to cause unhappiness amongst the membership and also the viewing public, who will have to pay to watch matches for the first time during the summer.
Ten years ago the association first went down the route of striking an agreement with subscription channels when selling the rights to Saturday night floodlit league matches to Setanta Sports.
The impact of this was softened by the fact that live league fixtures had only just begun to be broadcast and so for the preponderance of the period during which those they have been shown, there has been an established subscription element.
It was also pointed out that Setanta were an Irish company which had worked with the GAA for nearly 10 years previously as the international rights holder. Yet, despite high hopes, the company was never awarded exclusive championship rights.
Granting exclusive packages to the multi-national Sky corporation to show fixtures up to and including All-Ireland quarter-finals while dropping an Irish terrestrial channel may prove unpopular.
Against that, industry sources point out there is likely to be curiosity amongst the Gaelic games viewership to see what innovations Sky can bring to football and hurling coverage.
From the companyâs point of view, the new venture â in the last decade it did show a weekly highlights package of championship action â comes at a time when it is under pressure from BT in respect of both Premiership soccer and European Cup rugby rights.
Putting championship matches behind pay wall and dropping TV3 will be controversial
The GAA are expected to announce shortly â maybe as early as next week â details of the latest three-year broadcasting rights agreement. It is expected to be commercially successful, with the inclusion for the first time of exclusive championship coverage for a subscription channel, Sky Sports, but there may well be another major sales job required to sell the idea to a public that has been accustomed to viewing summer matches on free-to-air.
Whereas RTÃ will hold on roughly to their share of matches â under the expiring deal, 31 out of 40 â the losers are expected to be TV3, the terrestrial channel, which for the first time broke RTÃâs monopoly on championship matches in the agreement of six years ago.
Six packages
Although the total offer of matches, spread across six packages, has gone up from 40 to 45, Skyâs share, believed to be packages five and six, amounts to 14.
RTÃâs packages are expected to include the bulk of the fixtures and retain the premium matches, such as All-Ireland semi-finals and finals. They will, however, no longer be exclusive, as Sky are also believed to have also acquired non-exclusive rights to show them.
The anticipated move represents a paradigm shift for the GAA and is likely to cause unhappiness amongst the membership and also the viewing public, who will have to pay to watch matches for the first time during the summer.
Ten years ago the association first went down the route of striking an agreement with subscription channels when selling the rights to Saturday night floodlit league matches to Setanta Sports.
The impact of this was softened by the fact that live league fixtures had only just begun to be broadcast and so for the preponderance of the period during which those they have been shown, there has been an established subscription element.
It was also pointed out that Setanta were an Irish company which had worked with the GAA for nearly 10 years previously as the international rights holder. Yet, despite high hopes, the company was never awarded exclusive championship rights.
Granting exclusive packages to the multi-national Sky corporation to show fixtures up to and including All-Ireland quarter-finals while dropping an Irish terrestrial channel may prove unpopular.
Against that, industry sources point out there is likely to be curiosity amongst the Gaelic games viewership to see what innovations Sky can bring to football and hurling coverage.
From the companyâs point of view, the new venture â in the last decade it did show a weekly highlights package of championship action â comes at a time when it is under pressure from BT in respect of both Premiership soccer and European Cup rugby rights.


those Rosscombing boy's will be looking forward to their next game in Connock! Sounded like a pre school pupil trying to repeat what they were being shown to read. Get yer one Rachel Wyse to just do the GAA so she will at least make sense.