One major problem with refs is that they're all old and out of touch, well middle aged or so. The FA need to start getting younger refs to officiate these games who understand what the modern game is all about. This lot they currently have probably think the only refreshments at grounds still are one generic pie and a polystyrene cup of bovril.
If it's coming from the side, in the air and moving in any way get him the **** away from it. He's alright when it's coming from the front.