Tottenham chairman Daniel Levy has underlined that the North Londoners are not a selling club, as reports continue to link Dimitar Berbatov with a summer exit.
The Bulgarian has enjoyed a tremendous debut campaign in England and has been mooted as a possible transfer target for Manchester United boss Sir Alex Ferguson.
However, the striker told Sky Sports News on Saturday that he is determined to help Martin Jol's side break into the Premiership's top four next season, seemingly dismissing talk of a transfer.
In order to further dissuade any potential suitors from making an unwelcome approach, Levy has forcefully emphasised that Spurs are not looking to lose any of their key players as they aim to close the gap on Manchester United, Chelsea, Liverpool and Ars*nal.
"In case anyone is under the impression that we are a selling club, I should like to once again stress the policy and position of this club," wrote Levy in his programme notes for Sunday's game with Manchester City.
"We are building for the future - we are not a selling club. We have seen the squad settle, develop and produce results. Now we need to consolidate and look for that next step up.
"I am happy for anyone to judge this club by who we sell and who we don't.
"Our ability to attract and retain top-class players is key to our ambition to compete at the highest level - regularly in Europe and with our sights set on Champions League qualification.
"There is a world of difference between a player who has a short period left on his contract and could look to leave on a free transfer, and a player with a long contract.
"If, as we do, you have players on long contracts and the finances of the club are strong, you have no need to sell."