We can't find a sponsor. They are worried fans will criticise them for putting a gift of cash into the club for... Would you believe it... Something in return.
I'll love a cheap shop but even I have to draw the line somewhere. Unless you can persuade me otherwise with tales of cheap bounty and unbelievable value.
If you're going to being Marathons and Snickers into it, it's s bit different to a community's football club.