http://www.bbc.co.uk/sport/0/football/25749335 Puts very different viewpoints forward - don't be put off by the title- it's not actually pro or anti , just looking at the issues in an objective way
It's nothing that hasn't been said on here hundreds of times, and jumped on from a great height by both sides but it's nice to see a media article giving Allam the benefit of doubt for once.
Nigel Currie of Brand Rapport is the first commentator to suggest re-branding could be profitable, but fails to back up the proposition with figures. The notion remains 'potential' re its success. It will/would be a risk. Our club could be a pionneer or a laughing stock. Cardiff hasn't created waves in Asia with its strong re-branding to the powerful red tops and dragons logo.. no evidence to suggest ours would then. They mention India as a potential market with the Tigers brand being a strong one.. well I'm going to India in April and I'll be asking the locals if they know our club and if they'd support it.. I think you'd need to spend a great deal of money on an international marketing campaign, plus a very targeted one too to have any chance of making this concept work. All my comments are dialectic, they are not my own feelings which remain against the change.
please log in to view this image You can call our owner for many things, but he has never dressed like a **** like this.
The thing about the argument that it will make money is that it is pretty much impossible to monetise any support in the far east. Increased shirt sales? No because all the football shirts they wear out there are fake. Increased TV audience? Money is paid to the Premier League as a whole and split up so we would see little difference. Ticket sales? Very unlikely that many people from over there will ever come to England, never mind Hull, and we have pretty much full capacity most games anyway. The people there are - in real terms compared to the UK - extremely poor. The Chinese maintaining the Yuan at a rate much lower than it should be against the pound sterling means that normal people can't afford our exports, including to support a football team financially. So never mind the argument that it is wrong due to tradition, or the fact that these people won't support us until we're successful. Support there will not equate to money here.
The pro-change advocates refer to American Football and - for ****'s sake - Super League. Could they have any less of a clue?
Does anyone else think the FA will decline the name change if we stay up (even if AA walks there would be other interested parties) and they will approve it if we go down (keep AA happy and the FA would need a committed Chairman if we got relegated as no one else would want us)
I spent three months in india and can tell you I didn't meet a single person who had heard of Hull city. I was there when we were directly above Man U and asked a guy which team he supported. Like most of the countries in Asia I have visited in the last 6 months he supported Man U. I told him that I support the team that is directly above them and showed him the league table on my phone. The Indians are massively into cricket. They ain't too bothered about football. If we were going to tap into the indian market the best thing would be to get sponsored by Kingfisher beer. Then we would have to try and replicate what Everton have done in Thailand with Chang beer. But like a poster said above I can't see what revenue these countries could bring to us! They are very poor. The only way I could imagine is to get foreign company's to sponsor training kits etc like Man U but I can't see that ever happening...
I arrived at Goa airport a few years ago, my son was wearing his City shirt and the bloke at passport control pointed and said 'Tigers', he went on to tell us Geo was his favourite player. That's a very poor article by BBC standards, for a so called 'expert' to not know that even the biggest clubs don't sell genuine shirts in Asia and that we have no control over our own broadcast rights, is ridiculous.
Did anyone spot that the article - when invoking the names of Liverpool and Man City - made absolutely no reference to performance (on the pitch/in the Cups/in the BPL)? It's not merely a matter of 'brand' and 'marketing', is it?
not many but how much sponsorship has he pulled in from Malaysia millions as well as cardiff now having all games shown live compared to Us were we have to make do with wiziwig still unless we play a top 4 side..
We are already called The Tigers so there is no reason why we couldn't have made approaches to the Asian market after the 2-2 draw with cardiff City. I haven't heard of any Asian investors/sponsors demanding a name change from a Premier League team before. Vincent Tan may be many things but he does know how to exploit his home market and suspect the millions would have been forthcoming even if they team still played in blue. We should have been exploiting our Tigers nickname from day one not waiting months and months for the application to go in and the FA to make a decision.
All our Premier League games are shown live in Asia, I thought you lived there? Whenever I'm in Hong Kong I watch them on the red button(which gives you the option of every Premier League game live) in a karaoke club and all my Chinese mates watch them live at home every week and email their thoughts on Monday mornings.
Even if we weren't it's as if people think we get money on a pay per view basis. The Premier league get the TV rights money and shares it out.
