I had a very enjoyable day there just before Xmas a couple of seasons ago - excellent real ale pub near the station as well. Sad to see it's being renamed - http://www.bbc.co.uk/sport/0/football/24930477. Not sure it will give the club enough cash to drive them back towards the PL
10-year sponsorship deal worth £7m Chief executive Sam Rush told BBC Radio Derby: "We are all aiming to take this club to the Premier League and to do that we need significant revenue to invest in the club and playing staff." I don't see £7m making a great deal of difference unless it's a lump sum up front, which I very much doubt.
Another blow for the history of football. I was at the Reebok last week for an event and or course that was one of the first of the new wave of stadia replacing the old original ones from pre-1900 (Burnden Park in that instance) and although the new ones are better in many ways with better facilities and visibility, I felt that we did lose a lot of character through those changes. The Baseball Ground was a tip as was Filbert Street and they became Pride Park and The Walker's Stadium. Already Leicester have moved on to the nattily titled King Power Stadium and now Derby are following. It's all money again and with football the trough is never big enough. I love football but at times I really bloody hate it!!
This is very depressing. I wish some alien force could come and vapourise all the marketing clones from the face of the earth. And the self-serving middle-management idiots with their meaningless jargon and underdeveloped intellects. OK, I admit it, this hits a raw nerve with me.
Probably. Almost every venture is now owned by one of a dozen mega corporations. Corporatism is doing what communism and fascism failed to do - rationalise the world.
