I know him personally. He was in for the long haul at first. He was going to be our mediator in terms of sorting out a deal with the council on the owners' behalf. Sadly with our current owners no one is actually long-term or in a secure position. Since they've come in almost everyone at the club has left, from backroom staff to youth coaches to admin staff. Pretty much everyone has been ****ed off at some point. We've gone through three MD type figures now in three years in Thompson, Hudson and Maguire. (I know Hudson was never an MD but he was the closest thing to one when he was here) Assem is in fact quite proud of the way he casually gets rid of employees.
In part yes it has. But as nice as Nick Thompson is he is not CEO standard imo. We need to find a David Gill type CEO. Better still a proven CEO who has never been involved in football at all but knows how to run a company. The Allams are pussies compared to say the Glaziers.
That's very true. I know when I've interviewed people the ones who start slagging off their current, or previous, employers have just about blown their chances already in the interview.
From Tiger Chat....... Andy Medcalf posted:- "Nick Thompson spoke at a Hull Digital even on Thursday night about supporter segmentation. He said that there are 3 groups of Hull City fans: 1. “Entrenched” fans – they feel they have a greater claim to the Club. The Soul of the Club. The high point for them was Boothferry Park and shaking buckets. Premier League destroys them. Most vocal. Insight from them must be taken with all of the above in mind. 2. “Hooked” fans – the loyal majority. Season tickets, shirts. 25%. Lives ran around the club. Enjoy the success. These people come week-in week-out. Have a ritual. 3. “Attached” fans – come once or twice a year. Just turn up. A few tickets a year. Want pre-match entertainment. Would support post-goal music. Same as a day away. An entertainment choice. Split: 5%, 25%, 70% Revenue: 1%, 75%, 24% Growing revenue comes from the 24%. Hull City aims all deals at them. The Club never loses sight of where potential growth of revenue is." Interesting.
I think that's disrespectful. If a big customer-facing company was publicly categorising their customers into ****s and non-****s with as little subtlety as that it'd be a scandal. It's their job to look after these people if they want their money. Sadly football as an industry thinks it can just do what it wants and everyone will keep paying up. This needs to change. I like Thompson but he's got that one wrong. It reveals an attitude inside the club of contempt for certain fans because they don't like us holding them to account. If we did that at my work and started bitching about the customers who make complaints etc. there'd be uproar.
Well as Nick said it and you think the Allams sacked him then maybe thats why!! They dont need their money do they plt. Read CI they're all moaning like ****. Its not the same anymore as Torkey on a wet Tuesday wi four of us etc.
It makes perfect sense. Increasing the spend in the West and East stands must be impossible. The only way to increase revenue is getting the north and south stands full.
I wonder if this 5-25-70 split is classic football marketing FACT, or a specific City one formulated after a study/survey? It's depressing that the club has to change the part time turds and prostitute the club and the game in order to catch the eye of the fickle. A strategy is needed to capture the 70% as proper hardcore supporters. Do you go for more dumbing down/ Roary/ Battle of the Giants stuff or do you try and engage with their brains?
To me the biggest potential revenue growth is from the entrenched fans. 5% of fans give the club 1% of its revenue. Whereas 25% give the club 75%. Find a way to grab the 5% and the club's revenues increase.
I believe the basic argument is flawed. It is far cheaper go retain your current support than to piss them off and have to try and replace them. The scale of the gamble is the defining point in all of this.
It's an imperfect model. If we have say 50,000 fans that's - 2,500 ENTRENCHEES - 12,500 HOOKED - 35,000 ATTACHED But at any one game of say 20,000, we get all the HOOKED & ENTRENCHEES making that 15,000 . The remaining 5,000 are part of the 35,000 ATTACHED. What will it take for attached fans to become HOOKED or ENTRENCHED? I think we are seeing a slow haemorrage of 'proper fans' (hooked and entrenched) who are becoming queasy at the erosion of all that they liked about football & HCFC. When these hardcore noisemakers go, the atmosphere will go to. The vibe will be like a Reserves game, and the ATTACHED will soon bail out if they perceive there is no vicarious 'fun' to be had. Put your trust and faith in the 'ATTACHED' fan and you will get disappointed. These people don't do loyalty or support.
