I've been very impressed with it so far. Graphically it's alot better than FIFA 13, but also the gameplay itself has alot more realism, especially when it comes to the bend and swerve on the ball from shots etc. Considering that this is a very early build from weeks ago, I've been impressed, a few issues to sort out i.e. the fluidity of the game doesn't seem completely 100% there at times. You can tell just from the demo though that if it's this nice/better on the 360 than previous FIFA's, it's going to be awesome on the next gen consoles.
So, I was using Spurs against Dortmund, and Neven Subotic got sent off for this horrible challenge (apologies for the quality): please log in to view this image Good call ref.
Web app is up! http://www.easports.com/uk/fifa/football-club/ultimate-team/show-off?showoffId=gJRAtUdb81s:360 http://www.easports.com/uk/fifa/football-club/ultimate-team/show-off?showoffId=kd9uohsl81Z:360
Very nice! So far i've got Super Kelv, Lovren, Yoshida, Fonte, Gaston, Cork, Lambert, Lee, Lallana and Rodriguez. In my starter packs also I got Marchisio and Wilshere. So with the 5000 promo gift of coins, I got a decent BPL team.
I think the only player I'll have a hint of trouble obtaining in this UT is Wanyama. Goes for 25k+ already. Got a full starting XI and 6 subs too now.