Yes, he's eccentric, belligerent, dismissive and unreasonable towards those who disagree with him, though he's a very good accountant. He's like a rich mad uncle, who gets forgiven for being a bit unreasonable, because he buys good Christmas presents.
He's mad because any real club would consult with the fans, they would do market research. They said they would do market research with some fans, they asked 8 fans about brands in the Premier League at Hull University, thats not research. Thats why i call him mad. There is no real reason to do this change, no marketing reasons. There is no logic behind this move, as there isn't with a lot of the moves as a club.
It seems Hull Tigers are playing today... http://www.manchestereveningnews.co...l-news/manchester-city-v-hull-tigers-5819413? I hope they do well, I like all Hull teams to do well, even the rugby league ones.
Actually, just read Curtis Davies' bio on Twitter which reads, "Footballer for a team in Hull I'm not sure the name of anymore!"... Even the players are baffled and have lacked consultation on the matter.