oh grow up son, IF you dont agree with it, DONT GO! simples! either dont support your club or ****ing shut up and support them.. I know what I prefer to do!
Forgot to mention about him in my post actually. I'm not entirely sure where I stand on Nick Thompson; I'm finding it difficult to direct any anger his way. I mean it's not his fault his bosses are nutters, and I would imagine he's at least pointed out the negatives to the Allam's of the rebrand, even if it turns out they haven't listened to him. If that's the case then what's the point in the Allam's appointing a CEO, if they are just going to make decisions themselves anyway, the may as well save themselves the 100k and give it to James Chester (for example) to save another 18 month ****ing contract saga because they've taken the piss with his wages. The other thing which I said to City 1904 this morning is it wouldn't surprise me one bit if by the Norwich game Nick Thompson's resigned and Paul Duffen's replaced him.
You seem to be confusing supporting the club with being a commercial cum-guzzler with no principles. I know which category I'm in.
Hilariously embarrassing for you guys, your marketing team obviously didn't take into account the absolute field day that other fans would have with this. I feel sorry for you guys, I'd never put up with a rebranding as bad as that at my club.
Spot on and I've spoken to Nick Thompson about this. Firstly I know **** all about marketing but I gave him loads of ideas for where the clubs adverts should be and he seemed to like all of them but the club has done nothing since. I don't know if that's his fault or the owners refusing to fund it but nothing has happened on that front in 6 months. We must market the club worse than any other club, we literally have a core support of 15,000 or whatever, a few thousand more who come depending on success and form and that is it. We don't get new fans at all. In this City you're either a big City fan or you don't give a single **** about the club or know anything about it. It isn't seen as a hobby for everyone, people see it as something for the people who already go. If you don't already know about it what would make you go? Fathers taking their sons are probably our only significant source of new fans right now. I don't even know when the next match is without checking myself and I'm a fan. How do non-fans find out? Compare it to any other industry and new products/services/events are thrust in your face. If a new film comes out I know about it and I may or may not decide to go. With City no one knows we even have a game except the people who are already going. Taking this action to bring in greater revenue, when we haven't even tried the most basic marketing functions, is a bloody joke.
Just caught the very very end of talkSPORT talking about us, Goldstein (the **** one off Soccer AM, good as a radio presenter tbf) said we'd always be referred to on TS as Hull City (or Hull at least), not Hull Tigers. So if the media (sections at least) aren't going to call us Hull (City) Tigers, and we won't change the habit of 15 years by doing any marketing, how do they plan on letting all these people in Asia know about Hull City?
I think the only time the media will call us Hull City Tigers is during the Classifieds. Bit only because they say the full names of a lot of clubs (ie. they always say West Bromwich Albion, whereas they are commonly called West Brom in the media) Still doesn't make it right though obviously.
Hull City would not be if it wasnt for AA. we LOST our history when BP was demolished. we have a chance of creating a new history, new owners, new PL challenge, top class manager. of course if this all goes tits up, I am not sure what the Allams will do next.
I Don't care about carrots, but i do i mean if im in a carrot field and i see some carrots i won't step on them
As far as I'm aware a lot of our marketing is managed by external agencies rather than internally (particularly press and PR). Not sure if anyone can confirm this? I generally find the marketing of our club pretty poor though.
Great post mate. I just finished a degree in Marketing Management, so I know a bit about the theory. Roughly this time last year I did some work for George Hudson with the new South Stand plans, which he asked me to do after I worked with him for a Uni project. We had a few meetings and I got some ideas and gave him about 3 pages worth of bullet points for ideas of things to do with the kids in the South Stand, most of them completely free, or that would hardly cost anything with the benefits they would bring. Instead they went into the season half arsed plans for the South Stand and the only idea he used was to pick a couple of kids to wave the flags as the players come out of the tunnel. Now obviously there's the possibility that all the rest of my ideas were crap, but when we were talking about them he seemed to like them, and he gave me a really good reference for my CV so they can't have been far away. In short, the marketing at our club was a shambles before the name change, I dread to think what it's going to be like now.
Reading your post got me thinking about the egg chasers in this city, they are forever telling us about their next game, who it's against, when and how much using radio advertising. Hardly and ad break goes by on KCFM without a rugby world cup advert. I know all about the derby game this weekend, and I don't bloody follow rugby. Barely hear a peep about the football though. Definately missing a trick there in my opinion.
