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Building our brand in the domestic market

Discussion in 'Hull City' started by Stuart Blampey, Jun 17, 2013.

  1. Double_Dragon

    Double_Dragon Well-Known Member

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    1st Season Attendances

    Man Utd 24,945
    Liverpool 24,942
    Stoke 24,932
    Arsenal 24,924
    Sunderland 24,917
    Newcastle 24,914
    Middlesbrough 24,912
    Chelsea 24,906
    Bolton 24,903
    Man City 24,902
    West Ham 24,896
    West Brom 24,879
    Everton 24,845
    Portsmouth 24,802
    Tottenham 24,742
    Aston Villa 24,727
    Blackburn 24,612
    Fulham 24,525
    Wigan 22,618
    2nd season attendances

    Liverpool 25,030
    Arsenal 25,023
    Sunderland 25,012
    Man City 24,959
    Chelsea 24,957
    Wolves 24,957
    West Ham 24,909
    Tottenham 24,735
    Everton 24,685
    Man Utd 24,627
    Stoke 24,516
    Burnley 24,369
    Fulham 24,361
    Blackburn 24,124
    Aston Villa 23,842 (night game)
    Birmingham 23,759
    Portsmouth 23,720
    Bolton 22,999
    Wigan 22,822
     
    #81
  2. bum_chinned_crab

    bum_chinned_crab Well-Known Member

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    Interesting that Sunderland was so high, our 3rd highest ever attendance (I'm guessing). Seems I was wrong too and Liverpool is still the record, but the point remained that we managed that in season 2 by shifting seats around to maximise space.
     
    #82
  3. Murdoc

    Murdoc Well-Known Member

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    We need to increase the Stadium capacity to at least 31,000. I think we need to be hitting 30,000 people every home game. Slightly less embarrassing when a team comes round and we've got 24,000 people there. Although, saying that, the Drama Queens must have a torrent of abuse every time a team cafe to visit Loftus Road.
     
    #83
  4. HCAFC (Airlie Tiger)

    HCAFC (Airlie Tiger) Well-Known Member

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    I think you’re the one simplifying things.

    If we reduce some prices and increase others the overall profit would be more or less the same. Even taking into account catering and merchandise (both of which have small profit margins) the only real increase in revenue is ticket sales from the additional capacity.

    So for that to be relevant we need to make sure the demand is there, at the moment I don’t think it is.

    With regards to free tickets, the club didn't give them away when there were 10,000 empty seats last season, can't see them doing it in the PL.
     
    #84
  5. The Omega Man

    The Omega Man Well-Known Member

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    The club gives away loads of tickets, 250 to FC amongst others.
     
    #85
  6. HCAFC (Airlie Tiger)

    HCAFC (Airlie Tiger) Well-Known Member

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    What was with City legends and current player’s families having to pay for tickets then?

    If there were 'loads' of free tickets last season it makes our attendances even more embarrassing.
     
    #86

  7. Tobes

    Tobes Warden Forum Moderator

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    The problem you've got with your stadium capacity, is that there'll be plenty of games next season that would tempt people that had rarely or maybe never attended a City game before, but there simply won't be any availability for these potential 'new' supporters to get a seat, for the games that would interest them.

    If you did have another 6-8k seats then you'd fill them for a decent number of games I reckon & some of those fans would 'get it' & start coming more regularly. It's a bit chicken & egg, but whilst there's PL football at the KC there'll be very strong interest imo & Hull has got a massive untapped catchment area for PL football these days.
     
    #87
  8. HCAFC (Airlie Tiger)

    HCAFC (Airlie Tiger) Well-Known Member

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    It's about sustainable development though, we gained a few thousand new fans when we were last promoted but three years after relegation our attendances were at a 10 year low.

    I agree there is the potential to fill some extra seats for the big games and of those new fans a few may stick around but until we have consistent crowds and a stable PL team then an extension is just a waste of money which can be better spent elsewhere.
     
    #88
  9. bum_chinned_crab

    bum_chinned_crab Well-Known Member

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    He has got a point. If people wanted to come to say the top 5 glamour games of the season but cant cos there are no tickets available, they'll soon find something else to do with their time and money and may get hooked on something else. It's all a bit of a pointless argument anyway - who are we trying to convince? Our owner publicly has said he wants to increase the stadium, the owners of the stadium are happy for him to do it but dont want to give away ownership. So all sides agree we need a bigger ground.
     
    #89
  10. Tobes

    Tobes Warden Forum Moderator

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    That's just the fickle nature of football fans mate, but as long as you've got the PL 'product' then there'll be a strong demand in Hull.

    I'm speaking with experience btw, as despite being an Everton pass holder, I live in East Yorks & when we were away & there was a PL game on at the KC I tried a number of times to get tickets just to catch a match, but to no avail.

    Good luck for the season btw, I think Bruce will keep you up, he's being linked with some decent talent & he knows what it takes, he's a much underated manager imo. <ok>
     
    #90
  11. suttontiger

    suttontiger Active Member

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    Can't see where safe standing will increase capacity from seating and don't know where they'll add anymore to current capacity without extending at some considerable cost (prob £10m for East Stand Upper)
     
    #91
  12. bum_chinned_crab

    bum_chinned_crab Well-Known Member

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    It would, definitely. If all the seats were ripped out the north stand you'd get an extra 500 in no problem.
     
    #92
  13. Stuart Blampey

    Stuart Blampey Well-Known Member

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    That's staggering and deeply depressing.

    I hope someone in Welton had the humility and intelligence to rethink the whole infrastructure of the non football staff and realise how lightweight we are, what a great opportunity we have and how there is more to to football than a balance sheet.
     
    #93
  14. originallambrettaman

    originallambrettaman Mod Moderator Staff Member

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    In Germany, for the games where the safe standing areas are to be used for standing only, they allow in 30% more fans than when they are issuing people with a seat each(as safe standing can actually be used for seating or standing, depending on the occasion).
     
    #94
  15. originallambrettaman

    originallambrettaman Mod Moderator Staff Member

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    I just copied and pasted the details from the Who's Who on the OWS.
     
    #95
  16. petersaxton

    petersaxton Well-Known Member

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    I accept that seats have a great profit margin - it must be close to 100% - but hospitality, catering and merchandising has a high profit margin.
     
    #96
  17. petersaxton

    petersaxton Well-Known Member

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    There seems to be plenty on here who need convincing that we need a bigger ground.

    I remember when I started following City. I could just walk to the ground and pay to get in. I got a season ticket for my first full season but plenty of people didn't have season tickets and just turned up. I'm sure a lot of people are put off by the hassle of getting tickets. I remember the FA Cup Final Liverpool v Wimbledon. I woke up and was watching the build up on TV and decided I'd like to go so I got on the tube and bought a ticket from a tout for about £30 and saw something memorable. Pay on the day is how it should be!
     
    #97
  18. petersaxton

    petersaxton Well-Known Member

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    Isn't the idea for a few extra seats achieved by putting an extra row around the back?
     
    #98
  19. J.B.Septum

    J.B.Septum Member

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    Simple fact is that in the Premiership - for a team doing well our stadium isn't big enough - we have the potential to sell 40,000 tickets against the top 6 - and that sort of attendance would develop - not necessarily to higher crowds, but would certainly be a possibility against mid-table and lesser sides if city were doing well. However, for a team struggling at the arse-end of an unsuccessful top-flight campaign, or even a very successful championship campaign, the stadium is currently quite adequate.

    We don't necessarily have the capacity to introduce new fans in the premiership, but realistically, we have a way to go before we're established enough for extra seats not to become white elephants.

    ANY cash spare we have has to go into product development - that is the playing squad/youtha and training facilities and the matchday experience for those already attending - particularly at the corporate end - from a rational sales and marketing perspective that is....

    Once we start under-selling capacity - that is the time to think about promotions.

    It would be nice to have 32,000 seats to maximise potential in all ways, but the cost - benefit ratio isn't proven for that yet. As an established premiership club it would be. If prices were significantly reduced it probably would be - but what's the point in spending £5,000 per seat - once supporting infrastructure costs are factored in , juut to reduce prices and not increase turnover?
     
    #99
  20. petersaxton

    petersaxton Well-Known Member

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    The more people who are in the ground the more they spend on catering and merchandising. Sponsors will pay more. It's not just about ticket sales.
     
    #100

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