Easy said when you've not got a season ticket & you watch the match on some grainy internet stream in Belfast. A 9% rise is a 9% rise, the cheapest ST's at Anfield are over £700 a season, the working man is being squeezed out of the game. "it's only £5 a month", when does the "only" become significant in terms of affordability then? when they reach £800, £900, a grand?
What i dont understand is why Season ticket prices cause so much angst? Sky Sports subscription causes a similar ruckus also. The answer is simple like everything else it's based on value. If you feel you get value then buy - if you don't then sell. No one is forcing you to go to the match?! It's a luxury - if the increase tips you over the edge then that's your decision / hard luck. I would like a brand new Mercedes but I'm not prepared to spend my hard earned on one. I don't bitch about the price though? Makes me smile when people have a pop at Sky for similar reasons - if you don't like the price then walk away?!
I think the long term plan is to tier the pricing when the stadium is upgraded so there are massive prices for some sections, VIP sections etc but with little disruption to the pricing of tickets for the normal match going fan from the city.
I'd say a good proportion of ticket rises and sales go on player purchases and wages, yes. Do you you have some information showing that they don't? I thought it was common knowledge that clubs use ticket sales on players? I may be wrong here but I'm sure you can inform me. Bayern get their money using different methods, ie. many rich people pumping money into the club. Real and Barca use the TV money monopoly they have in Spain to fund players purchases and wages. FSG have already spoke up about TV money being spread evenly when it's teams like Liverpool being more in demand and creating the most money for the TV companies. That seems a no go as people are afraid about having a two or three horse race in the league for years, like La Liga. English clubs tend to rely on their fans and the hope that everyone's in it together.
Well you either pay it, or you end up like Everton, with no prospects and 75% of your income going on wages. If people don't like it, they don't have to buy a season ticket, there's plenty waiting for their opportunity.
Yeah, I think there's more to the story with Moyes saying earlier he'd led everyone know what his plans are in January and has now changed this to the summer. Perhaps he's waiting to find out what Kenwright's doing before making a decision.
well all i can say is its expensive, but then again....so are most grounds. We can't want top performances and free entry. in the end ther eis a reason why internet streaming goes on and its across all teams. the arsenal prices are scanadalous and unjustifiable. I have no answer but the fact that if players were paid less (see chelsea and city AND the tax man) then ticket pirces would be less. but guys germany has many different leavels in it too, you have to look at bayern as a one of fthere and you do see soem bad things as well as good there.
People tend to dig deep for things they like, doesn't mean we should put up with people exploiting that.
So **** the working man then? He doesn't have to go, some middle class OOT can take his place, is that how you see it? Everton has nothing to do with this debate btw & your ratio is 70%, with more than double our actual revenue spent, so you can put your latest **** stick back in the box.
It would be easy to say that ticket prices are a discretionary spend - you either pay the price or you don't. The truth is that the price mechanism for both the club and the fan is far more complex than that. One of the generic strategies in Competitive Advantage is called Overall Cost Leadership. The advantage gained is achieved by dedicating the whole organisation to continually being the lowest cost provider. This will mean that some parts of the company offering will be cut. The problem is that the company will not know that it has cut some vital artery (an element demanded by the customer) until it has already done it. Similarly a football club will not know that price increases have gone too far until they make them. They have absolutely no way of knowing the circumstances of their individual customers or how they (the customer) will balance the calls on their income. In the 20's and 30's times were hard and money was tight -a lot tighter and harder than they are today. Yet the football grounds were full. But we are no longer in the 20s or 30s. In the 60s, my dad could send me to the match with change from his pocket (to include bus fares, entry fee, programme and some sweets (well ***s actually!). Nowadays that is impossible. I do know that attendance is supposedly up but I think that there has to be a lot more work on actually who is attending before this dilema can be resolved.
But how is it exploiting it? If you choose not to pay someone else will pay therefore that says to me the value is there? The real issue here is what it does to the atmosphere at home games when the crowd is made up of older, more affluent people. But clubs will charge what they can depending on demand. Like it or not we are way off the ceiling price for our tickets given the demand out there.
It's not a great situation but to have your club at the top competing with all the others, you have to match them. 'If you can't beat them, join them' and all that. 75% of your revenue goes on wages, this was published in your accounts and is a fact. Deal with it.
This is somewhat flawed though, as Liverpool isn't just a company, it's a football club with loyal supporters. If another club is offering cheaper tickets, Liverpool fans aren't going change supplier, like what would happen with normal companies.
With a much better squad, a much better trophy room, a better stadium, a better manager and more prospects in terms of success and signing players, this is justified. How does Everton justify it?
