One figure that is conspicuous by it's absence in that piece, is the £40.5M loss! When coupled with an increase in debt levels of £21.8M, that's a grim set of numbers.
But he did say this report does not include the profits made from new deals with Warrior, Geruda and Chevrolet. The Warrior deal is worth towards £25m a year if I remember correctly. That will even things out a lot.
The Warrior deal replaced your previous kit deal, so all of that cash isn't incremental. I'm sure the deals they've done will have increased the revenue, but with a £40M loss coupled with over £20M of fresh debt, it's a big gap to close without CL football......
Something like £10M is pay offs for staff. Other money is investment in players. Revenue is increasing, the debt level isn't crippling like it was two years ago... it's not a disaster.
The new Premier League deal that starts next year is equivalent in value to getting Champions League money.
Seems strange the figures dont include the money we have made from sponsors and it also doesnt include the wages we cut where we cut £35m per season when offloading Dirk,Bellers,Aqua,Aurelio,Adam,Maxi,Jay,Carroll.The extra money in sponsors and the wage savings should be seen next yr
It's far from being a disaster on first sight. The figures, the notes to the figures and the Ayre statement itself needs more detailed investigation before any conclusive conclusions can be drawn. However, on face value, it woud appear that a number of things are happening: The financial position of the club is stabilising. Given the position of the club at the FSG purchase this is a significant achievement in itself. Player acquisition is continuing whilst the majority of housekeeping (sale/release of deadwood has already been undertaken. The Refurbishment Programme has been committed to and costs associated with the old plans paid. The value of commercial activiies continues to help to meet the shortfall in not having CL income. This continued rise bodes well for the club and is a testiment to the value of the LFC brand worldwide. As with all financial statements the devil lies somewhere buried in the detail. Howevere things continue to look positive - no matter what opponents may try to claim.
Fakts to consider. : We have a large fan base worldwide indirectly and directly funding us. : Quite largely due to past successes. : Without future successes fan base dwindles slowly over time as youngsters choose to support other flavour of the month. : Fewer fans... less money. Yes missing out on CL hurts us quite big short term... if we stay out long enough our base income... shirt sales/advertising sales/sponsorship all goes down... long term. We need to get back up again as quick as possible or we suffer a fate worse than death. We turn into another Everton. A club struggling on a meagre budget year after year with a crumbling stadium and being some rich clubs biaaatch/feeder club.
Basically... this financial report means nothing because it's half a story. Ian Ayre has picked out the changes from last year, but you don't see the actual financial information. Turnover has increased by £5m, to be expected. The most important thing to point out is that the debt has increased from £21.8million to £87.2million, however £46.8million of that is a FSG non-interest loan.
Why should he be ashamed of having a good time and enjoying us play decently? Maybe he should have been miserable that Suarez scored a hat-trick?
It's true I am KingWum. I thought you already knew this ? I've got a cape and everything. I even sleep in my cape, as Frank if you don't believe me
