For anyone who is interested...... If any finances brain can just break it down into simple how good it seems...... Sunderland AFC has announced its financial results for the year ending July 31st 2011, with the club's accounts reflecting the ongoing development of the business, both on and off the pitch. The figures highlight areas such as turnover, operating expenses and player costs, showing turnover for the period ending July 31st 2011 increasing by 21% to £79.4m, rising by £14m on figures announced in the previous period. Increased Premier League revenue from a top ten finish along with growing commercial streams have contributed to the improved figures. The overall loss for the financial year ending July 31st 2011 was reduced by 72% to £7.8m - £20.1m less than the previous year's figure of £27.9m. The club's operating expenses, which include areas such as staff/player wages, match costs and utilities rose to £110.7m, which resulted in a net operating loss of £31.2m. These operating expenses feature player amortisation costs for the period of £29.1m, reflecting the addition of 14 players to the first-team squad during three transfer windows. Ten permanent signings arrived during this period, including Asamoah Gyan, Connor Wickham and John O'Shea, along with loans deals for four players, including Danny Welbeck and Nedum Onuoha. SAFC chief executive Margaret Byrne said: "We have to make sure that we are financially sound and prepare the club for the implementation of Financial Fair Play rules. "Our financial results show that we are heading in the right direction on both fronts. "We have seen significant strengthening of our playing squad with the acquisition of 14 players during the period, culminating in a tenth place finish in the Barclays Premier League, which was always our aim. "We have also seen a growth in our commercial revenue, from areas such as concerts and sponsorship, which is something that is key to us achieving our aims." Finance director Angela Lowes added: "Our financial results reflect a period of development for the business as a whole, both on and off the field. "It is pleasing to see growth in some areas and the figures certainly give us a platform to build on for the future."
It's always impossible to put these kind of figures seriously, but in essence (if you just think of Ellis Short as the sole funding in the club) £31 million pound was "lost" ie put into the club by Short. The figures suggest that this is a decrease on what he put in last year so moving closer to breaking even.
Yep - that's what I thought - only you put it better than I would have (Must have went in a better skool than what I done)
