I had a DKNY watch that lasted me for over 10 years before it packed in. It only cost me 100 quid too (actually my parents as it was a Christmas present).
Yep, hard to beat a Tissot. I bought one a few years ago, following a good win the nags. They've been making watches for a long time, top mark.
Because some **** wound it up I have your solution Dev. http://www.not606.com/showthread.php/66048-great-iteam