What you said was in a way correct though. Market forces usually create the odds, but sometimes bookies odds create market forces. And the bigger a club’s fan base the more profit bookies can make for themselves. Take the farcical managerial saga for who would be the next Leeds manager. Almost daily a hot favourite was installed. Leeds fans would lump money on. Then another hot favourite appears and so the cycle continues. They target mug punters.
Well Shergar was stolen by your lot On the cold, muggy evening of February 8, 1983, Shergar was kidnapped by a gang of men in balaclavas, thought to be part of the IRA
Going by the average Leeds fan in here, we should be 100/1 then. The majority on here keep saying we’ve no chance of going up so having a large fan base means nothing if the fans don’t believe it. Then you also have the superstition of fans never betting on their own team
The cash being placed is a big part of odds movement but they will have experts whose job it is to decide the likelihood based on what is happening at the club and others. This is why the odds fluctuate when we sign a new manager and sign/ sell players.