The lovely Mrs Godders sponsers me. Do you think I hould have her name printed on my Saints shirt? By the way you missed out sponsored gum shields as seen in the Rugby World Cup.
You are right the Echo is horrid and to name a stand after such an apology of a rag would be criminal!
Just read this on the Newcastle board. It's obviously not Saints related but I think it makes a point really well:
What I dont get about this sponsored name thing is why the stadium name has to be changed. Couldn't they put the sponsors name before the name of the stadium instead of changing the name completely? So for Newcastle it would be SportsDirect St. James Park - or SD St. James Park for short - it that not preferable?
I doubt Newcastle or fellow football fans (unless as a wind up) will refer to the sponsored stadium's name. They just use will St James' or Newcastle - only TV/Radio/papers will be obliged to use the 'name'. Conspicious sponsorship just pollution of language. Though if it's a new stadium and the sponsors have helped build it with their money; it seems less feebly attached
I think that's what it briefly was for a few months this season, but now it's "The SportsDirect Arena" as place holder for the idea; next season's rights are up for grabs. It's not really an 'Arena' is it St James' anyway? what with half the ground randomly way bigger than the other.
I do wonder: how much value does the naming company really get from such an arrangement? When it's a deeply unpopular move (rather than just cycling through sponsors, as happens with some venues) like this, isn't it a bit of a worry that the association with your company will be a negative one?
To be technical about it; an arena is an enclosed area, often circular or oval-shaped, designed to showcase theater, musical performances, or sporting events. It is composed of a large open space surrounded on most or all sides by tiered seating for spectators. The key feature of an arena is that the event space is the lowest point, allowing for maximum visibility. Usually, an arena is designed to accommodate a fairly large number of spectators. The term arena is sometimes used as a synonym for a very large venue such as Pasadena's Rose Bowl, but such a facility is typically called a stadium, especially if it does not have a roof. The use of one term over the other has mostly to do with the type of event. Football (be it association, rugby, or gridiron) is typically played in a stadium while basketball and ice hockey are typically played in an arena. (Thanks Wikipedia!) Essentially, it doesn't matter if the stands are the same size or even if there are just three. However, due to the fact that St James Park hosts football matches and doesn't have a roof, technically it should be called a stadium as oppose to an arena. However, contray to this, there are many football stadiums in Germany which are labelled as arenas such as; The Allianz Arena, The Veltins Arena and The Imtech Arena. Also, England's Coventry City play at The Ricoh Arena. Funny enough, these four grounds all have sponsored stadium names aswell.
Yeah, I was thinking in terms of "Arena" the in the current parlance' Allianz, Ricoh etc ....further suggests a purpose built multi-use venue /community facility. St James' is very much a footie ground despite it's renovations. Still, the King Power Stadium sounds naff - so I suppose it hinges on the company's name more
There are upsides and downsides to every kind of economic system. This is one of the downsides of capitalism, along with dirty tabloids and pretty much all advertising and marketing strategies. Stuff like this makes me feel a bit sick.
Manchester City have been paid a massive amount for sponsorship of the stadium..it is in fact a ruse to be able to inject large sums of money into the club without contravening future plans to limit spending to income. If Markus was still alive he could have injected a large sum from his other companies in a similar manner. I don't think that will happen now. There is no point in selling our stadium rights until we are a more attractive proposition i.e. settled in Prem and perhaps in Europe.
It's not actually a sponsored name mate. It's now the name of the stadium. Sports Direct are not putting any sponsorship money into the club, it's Ashley shafting the Geordies again. The ground is hosting 9 games of football during the olympics next year so he is hoping to have the name flashed all over the world.
Doesn't Ashley own Sports Direct? Also Sports Direct are the most knock-off shop there is, avoid at all costs.
way people talk about him you would think he is - nothing against the guy, just his praise is OTT and Qwerty - Sports Direct is a good shop I think, if you dont have a pushchair anyway
