Amortisation of players is usually over a 4 year period (average contract length) but it’s also subject to front loading.
Meaning the amortisation is released to the p and L over the course of a players contract. And as they stagger it eventually means that whatever you spend get released to the p and l.
So it’s a huge problem for an entity that has been slightly loss making. We have a head start due to Ashley’s reluctance to spend. Circa £300m. But once that’s spent it’s about being within our own means.
Thus it’s critical we uplift commerce by 70m plus from this season onwards or we won’t be competing anytime soon.
hence our **** upfront deal from crapore where we get larger % on shirt sales and our genius Saudi kit



