"Just sell the club" song was prominent in the Northampton away game, which was the away end shown in the picture.
Lol, my revulsion regarding chav central actually allows me to see the rest of the world as paradise...Northampton is my reference point for everything good.
I think Elfs was just wandering down memory lane, enjoying recalling the anti-Roland songs the away fans used to sing... EDIT: I've just read the posts at the top of this page, which confirm my explanation.