Wondering when we'd hear something about this. Presumably everyone who has bought a shirt will be offered a refund?
"Today’s announcement signals the end of the club’s relationship with LD Sports. Over the last week, we have endeavoured to secure confirmation that LD Sports are still an appropriate and viable partner for the club, but have been left with no alternative other than to end the partnership today with immediate effect." Really hope we get the full story on LD Sports some day.
Well, at least this company actually exists and at least it's only a one-year deal. Gives our commercial team time to find a more suitable partner for next season. I'm fine with this. And the logo doesn't look totally sh!te on the shirts!
Didn't we used to avoid betting sponsors due to moral/ethical concerns? Would seem that the desperate nature of this situation has changed that stance somewhat. Fwiw I think it is stupid we didn't just give sponsorship to the highest bidder regardless of ethics - if they are a legal entity we may as well take the cash.
I imagine it's not easy to get a last minute sponsor that ticks all your boxes. We need the money so have to take a hit to our morals for one season. Fair enough.
I have always been proud that Saints have resisted the temptation to seek sponsorship with a betting company. Until now. I totally understand that, left in the lurch as we were, we can’t be too picky, and I’m glad it’s only for a year, but this is less than ideal. The new logo does improve the shirt though!
Yep, for sure. Hopefully this will mean we will be willing to have betting sponsors in the future too - they tend to be the most lucrative option if you aren't one of the huge clubs - it is advertised on every social media platform and tv channel so why not a football shirt?
