They will recoup it in advertisements m. Still seems odd to me that they wouldn’t just do it legit anyways. They should make more than 170m over 3 years in commercial income of the back of the premier league rights especially if they have a team to follow. We are about to get 33m new fans in the area.
Why would nobody be working on a weekend? Nah, this is going to fizzle out. Everything has been speculative.