Its called "unsettling the player" and is designed to get the price down. I think they are paying the Mirror to run this media campaign for them. Rafa Benitez has made Sean Longstaff consider his Newcastle future amid Man Utd transfer interest https://www.mirror.co.uk/sport/football/transfer-news/rafa-benitez-made-sean-longstaff-17483681 Sources close to the Toon midfielder – wanted by Old Trafford boss Ole Gunnar Solskjaer – confirm he is “bitterly upset” about Benitez leaving St James Park. Newcastle demanding Man Utd pay FIVE times Sean Longstaff's transfer value https://www.mirror.co.uk/sport/football/transfer-news/newcastle-demanding-man-utd-pay-17488832 This is despite the midfielder currently being valued at just £6.3million according to Transfermarkt, a website dedicated to football number crunching.