Sunderland AFC spent £30,000 on a report into how it was perceived, only to be told it was ‘an old-fashioned football club,’ the new executive director has revealed.Charlie Methven was speaking at the launch of the Black Cats’ new business club at the Stadium of Light last night, and revealed some of the decisions which had contributed to the financial situation under the previous regime. The latest club accounts, which cover the year from August 1, 2016, to July 31, 2017 - a period which saw David Moyes replacing Sam Allardyce in the dug-out and a desperately disappointing season which ended in relegation from the Premier League - showed a loss before tax of £9.9million for the financial year. As part of his speech, Charlie Methven revealed the club spent £30,000 to commission a report from an external branding company on what it represented, only to be told it was ‘an old-fashioned football club.’ “We could have told you that for 30p, sat in Oxfordshire,” said Mr Methven. Other discoveries included: · Sunderland was paying ‘£1,000 a month to rotate plastic plants round the various rooms’; · There was not a single person selling sponsorship; · There were 15 people working in marketing and PR but only one in commercial sales; · The club had been employing ‘just over twice as many people as Newcastle United’. The previous regime had spent money ‘trying to be something they weren’t,” he said. “They had forgotten what Sunderland is.” The aim now was to be ‘a proper football club, and proud of it.’ “It is the people, it is the history, it is the culture - that is what a proper football club is and we need to get back to that being proud of that.” Coming from down south, he and new chairman Stewart Donald had been overwhelmed by the support for the club, he said. “A lot of my football career has been about trying to make people passionate when probably they did not want to be,” he said. “This is not a problem in the North East, it is not a problem in Sunderland. “The passion is unbelievable and it is passion that is expressed very openly. People will tell you exactly what they are thinking and what they think you should do.” Mr Methven, Stewart Donald and new director Juan Sartori promised to be open and honest with fans: “PR does not mean telling lies, it does not mean spin,” he said. “What it is about is communication and communication is a two-way process. “We will always be accessible because we want to have that conversation.”
If that isn't a sentence that perfectly describes the mismanagement of the club then I don't know what is. ****ing baffling.
On that note why did nobody tell me I can get paid a grand a month to rotate plastic plants? I can squeeze that into my schedule.
Staggering to hear this catalogue of mismanagement overseen by a guy who .....lets be honest....is a huge success in his market sector. I guess this totally underlines the difference between mainstream business and running a football club. When it happened to another clubs, I have a wry smile...when it happened to my club i can't help but feel total empathy with all those other fans. Well....onwards and upwards, we seem to have people at the helm who know what they are doing.
Not by us surely? It will be some kind of interior design company charging top whack to do **** all. Surely they've been sent packing.
Can't see Short getting on the phone and ordering plastic flowers but he has take to take full responsibility. Just shows the shower of sh*t we have had running and ruining our club. Millions spent on Byrne and Bain to run the club and look after the money....unbelievable this could happen. Sad days but smiling faces returning.
You can rip any budget statement apart of any big organisation whether public or private. Northampton County Council are in the national press about it today. These things get lost in the bigger picture. I work in Finance in the NHS. I see it every day.
Risdale had a 30 grand fish tank after the Leeds demise was made public after2003. It surprises me not one jot about Short, these people will never eat Heinz big soup, their ego wont allow it but personally I think the **** is going to hit the fan on a global level, so it will beinteresting to see how these stiffs will survive..
