As far as I'm aware, this is the first time a fashion brand has become a kit supplier... https://7500toholte.sbnation.com/20...luke-1977-avfc-18-19-kit-sponsor-shirt-jersey I was approached by Spurs years ago, they were interested in having Lambretta as their kit supplier.
I didn't want to associate the brand with one particular club and I wasn't really comfortable with investing so much in a market I wasn't familiar with.
