The worst successful comedy duo of all time. FACT. edit - just watched and some nice casual racism in there.
Not thick but don't like American usage taking over from British usage. Similarly I prefer the red squirrel to the grey squirrel. Yanks go home! hoover and hoovering are in common usage in the UK. In many countries toothpaste is known as colgate. You are the thick ignorant twat imho.
There's loads of brand names that have become verbs or descriptions for a particular product type, Hoover, Sellotape, Lino, Dry Ice, Thermos, Trampoline, even Asprin and Heroin.
I think it's generally accepted that when you say you need a new hoover it means you need a new vacuum cleaner.
So is it anti British not to use them? Me Mam still says Tansad, instead of pushchair, but not many people now know what she means. Whilst I accept that going into a shop and saying I want a new hoover, will be taken as you wanting to buy a new vacuum, I do not accept that calling a hot tub a "Hot Tub" is submitting to an Americanism.