Geez That is an absolute shocker Why the **** would juventus of all clubs do this? Horrific looking, blimey and it makes the shirt look like some japanese league teams shirt
Seriously, I don't see what's so bad about it. It's a nice modern update. I think people are just having a pop because it's change. The logo looks good.
It's ****ting all over the history of the grand old lady. It's a declaration of war. We can't stay quiet else we're to blame.
When is a badge not changed for change's sake? Companies all over the world update their identity all the time. Every football club has gone through a multitude of badges. Have we reached a time now where every club should stick with its current badge for eternity? It's a step towards a more modern era, yes the eye catching modernised branding may well help entice youngsters to a 'in with the times' looking club over the coming years. Is that just change for change's sake?
You should be asking this question on a Juventus forum ...... ''what do you think of our new branding?'' is a far better question.
They have chosen the new design probably because it's a lot easier to print and brand products with. Juventus certainly do employ marketing professionals but this looks more like the design chosen by the accountants.
It would be interesting to know what the Juve fans make of it - I believe that their Ultras hold quite a bit of sway at the club.
I share your sentiment, but this one doesn't work; it especially falls down on the shirt, where it looks like an echo of the Sponsor.
please log in to view this image Thats the logo for the most valuable sports team in the world, its clear that a good badge is completely irrelevant.
But if the Cowboys changed their badge today, their new one wouldn't be. Juventus' badge is one of the best known in football. Changing it damages the brand in the short term. Edit. I realise I didn't even read your post correctly. I'll leave my post as the point is still relevant.
The marketing and branding experts have obviously considered the risks both long and short term and have decided the new badge will work. They might be wrong, but successful marketing companies rarely are.
