You have to assume Nike are hedging their bets on how Spurs progression will translate into shirt sales in various markets. I similarly have no doubt that Levy has T+Cs in the event Spurs do a lot better (PL, CL etc) than they currently are.
It's what they've got left. They're not winning anything major whilst Kroenke owns them and they can't beat us any more themselves. If my favourite memory was of them losing to Everton, I'd give up watching football.
Unless we took their spot I'd not be that bothered. If they lost 10-0 to Accrington Stanley and got relegated it wouldn't be my top moment of any season. I'm for us, everyone else is of limited interest.
Here's the Standard's London team of this most hateful of years Courtois; Walker, Alderweireld, Luiz, Rose; Kante; Hazard, Alli, Payet, Sanchez; Costa Subs: Lloris, Mustafi, Noble, Ozil, Kane Manager: Neil Ardley
TOTP on BBC 1 (thought they'd got rid of it years ago?) Some bloke at at grand piano in a blazer singing a drippy ballad. When did pop music become so middle aged?