The sponsor will be on a white square like the "flybe" was two season ago most likely... with the stripes sitting behind.
How does everyone think that the sponsor will fit on a yellow away kit? It would suit a black one, but it seems most of us prefer our traditional and historic yellow and blue away kit, yet the red sponsor will not exactly look fantastic on any yellow shirt design that I can think of, particularly with a white boarding background, I hated that part of last year's shirt, though the rest was good.