Rebranding

very reasonable comment there mate, miles better than some of the rubbish from non cardiff fans bandied about on here

thing is, we're losing £1m a month even when we're performing above expectations in the league, average over 20,000 crowd and havnt spent much on transfers and players this season. something is fundamentally wrong with this club for that to happen.

if we took the money all our debts would be wiped out, bigger stadium, new players etc, the caveat being that we play in red. or we risk the owners throwing in the towel (highly unlikely IMO) and more financial woes, but with the blue shirt. difficult choice that to be honest

 

Do what I did and put him on your 'ignore list'.

 

We've been there in the pretty recent past (2007-2010 or so).

The debt will be a big factor, but are wages an issue? When we were in our darkest days, our board worked out that to make a small operating loss, breaking even by making a profit on transfers, we need to have a wage cap of around £5-6k per week, with the bulk of the squad being on a fair bit less. For what it's worth, that four-man board had two ex-professional footballers on it (Julian Winter and some bloke called Graham Taylor).

Obviously what works for Watford may not be applicable to Cardiff, but if you were looking to imitate our model, I would guess your cap would be more like £9-10k a week, with most players being on around half that. And even then, you'd probably be losing a small amount of money unless you were making a little bit in the transfer market.