Fan Loyalty vs. Club Marketing

Discussion in 'League 2' started by NGlenday, Apr 4, 2012.

  1. NGlenday

    NGlenday New Member

    Joined:
    Apr 2, 2012
    Messages:
    13
    Likes Received:
    0
    Hi everyone,

    I am currently undertaking a research study into the effect of marketing strategies used by English Football Clubs, and their resulting impact on fan loyalty. I posted this on the ‘General Chat’ board yesterday and got some really good feedback from the guys on there. So now I'm focusing on league-specific fans.

    I know myself, as a Queens Park Rangers fan, how the choices made by a club can hugely affect the way the fans view their club, for better or worse. As part of my research the below questionnaire seeks to collect views of fans such as yourselves to create a discussion that clubs can use to better utilise their marketing work and more importantly improve overall fan loyalty.

    To complete the questionnaire will only take 2mins and would be greatly appreciated.

    Many Thanks


    https://qtrial.qualtrics.com/SE/?SID=SV_d0F9a2AoN7tJqjG
     
    #1
  2. NGlenday

    NGlenday New Member

    Joined:
    Apr 2, 2012
    Messages:
    13
    Likes Received:
    0
    Thank you to those who have completed the questionnaire, you’ve given me some great data and opinions on the subject. The questionnaire is still live so please feel free to complete it if not already done so.

    All fans and their views are welcomed and appreciated.

    Thanks again.
     
    #2

Share This Page