I have recently noticed that pretty much all of them just have photos of dead and dying punters plastered all over the pack. All very interesting and artistic, I'm sure, but I can't help thinking they are missing a trick here - there's no brand recognition if every pack looks the same, so howabout, say, a picture of a camel standing in front of a pyramid, on a pack of Camels? wouldn't that work better? Just a thought.